Archive for February, 2010

Product development Twitter feed!

Friday, February 26th, 2010
Twitter

In order to get our advertisers and publishers closer to the product development process TradeDoubler HQ has now started to use Twitter to provide updates, sneak previews, screenshots and to gather feedback on our work in progress.

We invite your comments and feedback and see this as a vital way for you to influence how we develop and update our systems and functionality. We also encourage direct communication via the content info below – get in touch! (Please remember that for day-to-day support you should continue to contact your local TradeDoubler office.)

Follow us here: http://twitter.com/TD_Product_Dev

To start off with we’ll introduce two members of the team and over time hope to introduce more from our product, technical and management teams.

Ben Manning - Product Director td Affiliate      

Ben Manning

Role – Product Director – td Affiliate
Time at TD – 9 years
Last thing bought online – Everton retro kit

Hi all, very excited about the opportunities social media brings for both growing affiliate programmes but also harnessing it to improve how we work, as we aim to do with our use of Twitter to provide product development updates. We hope our updates will trigger a response from you – we want to hear back from you, both positive and not! We also hope you’ll enjoy the previews and will get excited about the new things around the corner.

More news to come on what’s coming up: we’re very excited about it and are fully committed to focus on improvements that’ll drive more sales for our advertisers, more commissions for our publishers and enable our staff to support you even better! Cheers, Ben (ben.manning@tradedoubler.com)

Piers Langendeon - Product Manager td Affiliate      

Piers Langendoen

Role – Product Manager
Time at TD – 3 years
Last thing bought online – Heavy Rain

Hi everyone!  My role is about listening to requests from our affiliates, advertisers and staff. Writing the spec, co-ordinating development items with our plans and ultimately getting those requests built and live on our systems. Of course our engineers and developers are very important to that process too! We’ll aim to introduce one or two of them via twitter. Our goal is to drive the really important features that’ll make the biggest impact on improving your earnings.

Check out the Twitter feed weekly as we aim to post regularly with the latest details coming soon. All the best, Piers. (piers.langendoen@tradedoubler.com)

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Jet2holidays.com – Publisher Incentive: Win a holiday to a luxurious 5* resort in Paphos, Cyprus

Tuesday, February 23rd, 2010

Dear Affiliates,

The folks at Jet2holidays.com are pleased to announce the launch of their fantastic affiliate incentive, to win a place on their 5* trip to Paphos, Cyprus. As Cyprus is consistently in the top 5 most popular destinations it seemed the right choice for the Jet2holidays.com affiliate incentive.  The incentive starts on the 18th of February 2010 – read on for more information.

The Prize

5 lucky winners will be whisked away for a fabulous week’s holiday to Paphos, Cyprus staying at the luxurious 5* Asima Suites Hotel on a half board basis. The hotel is situated on the beach and has two fresh water swimming pools. For all the activity enthusiasts the resort features flood lit tennis courts, games room, table tennis, pool table and a fully furnished fitness centre. For those who to prefer to relax the hotel has a fantastic spa.

For more hotel details and photos click here: http://www.jet2holidays.com/destinations/cyprus/cyprus-paphos/paphos/asimina-suites?uvqsvpb=VvTvTngC

Winners will also be invited to take part in a ½ day excursion to view some of the other hotels in the Constantinou Bros luxury hotel chain in Cyprus.

The winners are welcome to bring a guest who will just need to pay for their own flights. Flights will depart from Jet2holidays.com’s base airport, Leeds Bradford on Sunday 9th May and return on Sunday 16th May.

This is a fantastic prize you really don’t want to miss out on!

Please note, there are no alternative dates, destinations, hotels or departure airports. This prize is also non-transferable.

How to Win

We understand that every affiliate site is different and to give everyone a fair chance of winning, we are launching 5 different incentives, to suit all needs.

Promotion period runs from 18th February until 11th of April.

1 – Most Sales delivered – This ones simple if you have delivered the highest amount of sales you win!

2 – Every sale into a hat, giving anyone a chance to win

3 – Best improved affiliate during the time period (based on conversion)

4 – Best use of Jet2holidays.com resource to create a site promotion

5 – Affiliate Lottery – Affiliate who delivers the 50th sale in the time period

The prize draw will be announced on the week of the 12th April.

The Details

We pay 3% commission on the first 10 sales per month and then award a 5% commission from the 11th sale onwards. The average basket value is £1,200 with average commissions of £36.

Resource

1.)   ‘About Us’ text

Jet2holidays.com is a leading ATOL and ABTA bonded holiday provider based in the North of England and specialising in holidays flying from Leeds Bradford, Manchester, Blackpool, Newcastle, Edinburgh, Belfast, and, new for 2010, East Midlands. Jet2holidays.com offers a wide accommodation from 2 star self catering apartments to 5 star all inclusive resorts.

Extremely flexible, customers can choose the length of their holiday stay from 1-21 nights. Some fantastic destinations include the Balearics, Canaries, Mainland Spain, Portugal, Turkey, Cyprus, Crete, Sharm El Sheikh and, new for 2010, Tunisia, Madeira and Tel Aviv.

2.)   Route Lists and Deep Links

We have multiple resources stored with both networks for your disposal including a product feed and documents containing lists of all our routes and destinations by country, region, resort and hotel. We have provided links for all of the landing pages.

To use the links, just add the following affiliate tracking, but changing XXXX to your own ID.

Trade Doubler: http://clkuk.tradedoubler.com/click?p(64697)a(XXXX)g(17198488)url(http:// DEEP LINK URL GOES HERE)

We have a direct link to these documents below also:

http://www.mediavest-leeds.co.uk/datafeeds/jet2holidays/affiliates/jet2holidays_affiliates_data.zip

3.)   Weekly Offers

We have a weekly email with our best lead in holiday deals. If you would like to receive these emails, please contact me: amy.berry@mediavest-leeds.co.uk

4.)   Jet2holidays.com key selling points to promote

  • Low £30 deposit per person (for departures 10 weeks in advance)
  • Convenient day time flights from local airports
  • Market leading baggage allowance of 22kgs

5.)   Banner Creative

A full suite of creative in multiple sizes is available for you to use. The creative is refreshed regularly ensuring it is in line with current marketing communications.

6.)   Logos

Our current logo has a white background can you ensure you are using this rather than our out of date branding with a red background as this will have more brand recognition and help to drive more clicks. Our new logos are available in the network user interfaces; see example for a 140×60 http://banners.affiliatefuture.com/2401/92897.jpg

As with all of our creative if you need a size and we don’t have it available, please let me know and we will get it produced.

Please let me know if you have any questions, we are here to help you drive sales.

Kind Regards,

Amy Berry – Affiliate Manager on behalf of Jet2holidays.com – Amy.Berry@mediavest-leeds.co.uk

Terms & Conditions:

One return flight from Leeds Bradford Airport to Paphos departing on the 9th May 2010 and returning on the 16th May 2010 has been provided by Jet2.com for this competition only. This is completely independent of the hotel offered for this promotion. Changes to names are subject to the standard change as outlined in the airline’s general terms and conditions of carriage, which can be found on www.jet2.com. Flights may be changed or cancelled by the airline for administrative reasons without prior notice. In accordance with our terms and conditions Jet2.com’s schedules are not guaranteed.  Any changes will be notified via email. One item of checked baggage is included per person and the winner must be 18 or over. Flights may not be exchanged for cash and may only be taken by the competition winner. Winners may take their partners with them but must pay for their flights and baggage themselves. Flights must be taken at the same time and are non-transferable. Transfers are not included in the competition prize.  Jet2.com recommends that you take out your own insurance as this is not included in this prize.  Winners may be expected to take part in publicity campaigns to promote the competition and Jet2holidays, for example articles in local press and trade press.

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Monday, February 22nd, 2010

Dear affiliates,

Viagogo are involved in some fantastic Charity work giving you the opportunity to win tickets to Haiti Earthquake fundraiser at the roundhouse.

Please visit http://www.viagogo.co.uk/haiti to find out more.

Kindest regards,
TradeDoubler

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TradeDoubler Rebate Catcher Code of Conduct

Wednesday, February 17th, 2010

Dear Affiliates,

We are pleased to present you with the TradeDoubler 2010 Rebate Catcher & Toolbar Code of Conduct.

For those of you that are not familiar with the model, a Rebate Catcher is an opt-in software application that can be distributed by a loyalty/cashback site in order to notify the user that cashback/points can be claimed via their site (so this will not be relevant for all of you!).

If you are using Rebate Catchers & Toolbars then you must comply with this code of conduct if promoting a TradeDoubler merchant.

This Code of Conduct is designed to give greater clarity to our clients and concerned parties regarding the use of Rebate Catchers and Toolbars within the TradeDoubler network. This code of conduct has been agreed and devised with the Internet Advertising Bureau (IAB).

Our intention is to provide a fair environment for all publishers to be correctly remunerated which is why we have created a code of conduct for rebate catchers & toolbars making it a fair playing field for all publishers.

Code of Conduct

The Rebate Catcher or Toolbar distributed by the publisher and installed by the user must meet the following terms and conditions:

• Distributed through intended download from the providers website and be attached to an account on the providers website.
• The rebate catcher is clearly labelled and end user consent is required at all times during the installation process. Double opt-in is required.
• Carry a clear unsubscribe option and make it as easy as possible for customers to remove the application from their machine. This must be through standard Windows/Mac add/remove functionality and naming convention must remain the same throughout. There should be no unnecessary attempts to talk the user out of the uninstall process through use of confusing language.

• Obtains user consent before software updates.
• Not allow any form of automatic redirection which affects the user journey. The user must interact by way of a click before any redirection takes place or a click cookie is dropped.
• All traffic must be distributed through a separate TradeDoubler site ID to allow clear distinction between traffic generated via the application and traffic via traditional web based activity. In order to achieve this, the publisher must register a new site:
o The publisher must clearly label and describe that this new site ID will represent the Rebate Catcher. The publisher cannot bundle the rebate catcher in the same TradeDoubler site ID as traditional activity.
Please follow this example:
• Site name: [Rebate Catcher] Your Site Name
• Site URL: http://www.yoursitename.com/rebate_catcher
• Description: This site will use a rebate catcher to ensure all users track their sales. (Please list other benefits as you see fit).
o The publisher must create a landing page on his/her site describing their use of a rebate catcher so the advertiser can make an informed decision.
o Advertiser consent is required. This will be achieved by separating the rebate catcher and traditional web based activity via the TradeDoubler site ID’s as explained above. The emphasis will be on the publisher to secure opt-in from individual merchants prior to launching the Rebate Catcher. This can be achieved by being accepted on this new site ID.

Definition
A Rebate Catcher is an opt-in software application distributed by loyalty / cashback sites. The rebate catcher attempts to notify the user that a sale can be claimed via the loyalty / cashback site.

This Code of Conduct covers the TradeDoubler’s Affiliate and Campaign products, and is in addition to the existing TradeDoubler publisher agreement.

This Code of Conduct is dated December 1st 2009. TradeDoubler reserves the right to update the terms of Rebate Catcher Code of Conduct at any time. Should the Code of Conduct be updated, TradeDoubler will post a message on the TradeDoubler publisher interface 14 days prior in order to inform clients and otherwise interested parties.

If you have any questions on this policy then please contact me.

Kindest Regards

Sanjit Atwal
UK Head of Publisher Services & Development
TradeDoubler
Sanjit.Atwal@TradeDoubler.com

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figleaves: 20% site wide promotion: 18th Feb – 22nd Feb 2010

Wednesday, February 17th, 2010

figleaves are treating their customers to 20% site wide discount from Thursday 18 February until midnight on Monday 22 February.

We’re offering this promotion across all lingerie for her, underwear for him and all our clothing for men, women and children. Shop figleaves favourites such as Calvin Klein, Elle Macpherson, Freya and Paul Smith.

If you are promoting figleaves then now is the time to push them in the top slots, and if you are not now is the perfect time to join the programme!  New Spring sale creatives have all been added to the creatiev library.

Please contact: briony.prisk@tradedoubler.com or james.maley@tradedoubler.com for any questions or quick add requests with your affiliate i.d. included.

Regards,

Team TD

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Tuesday, February 16th, 2010

123 Reg have an exclusive 28 day offer!

The fuse is burning, and there are only 28 days until detonation! To celebrate the year’s most explosive month, we’ve got a bombshell for you amazing affiliates.

Buy .eu domains for only £6.99
using code 30doteu

Save over 30%!

Get 4 months half price on all hosting using code feb4swh

February may be short on days…but it’s high on impact! Your customers will be blown away by our latest 123-reg promotions. So get selling now, this double offer goes out with a bang on the 28th of February 2010.

 28 days later…and this offer will be a blast from the past!

The 123-reg team
www.123-reg.co.uk

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A (very) late 2010 trends post…never too late!

Thursday, February 11th, 2010

Is it too late for a 2010 trends post?

I hope not, nothing wrong with getting a quick look to see if you’re on the right track.  The truth is, Sandra Denyer and I presented this topic at our well-received TD Summit last November.  We want to stay on top of this and congratulate ourselves if we get it right, and argue until the worlds end if people don’t think what we said came true.  Here’s what we talked about (with no changes – honest!).

Important at this juncture to point out here that we avoided fads and fashions when looking at trends.  We’d like to understand the key drivers between organisations and consumers that will shape the way online activity develops and use this to direct our marketing activity.

Our predictions were:

  1. The continued rise in volume and sophistication of voucher and discount sites
  2. Merchants moving towards greater focus on lifetime values and introducing effective revenue share models
  3. 3 consumer pressures of cost, quality and time will help to shape the market
  4. User generated content will develop even further, possibly to live reviews and the rise of the video review
  5. Mobile ad spend to increase significantly across the year as networks and handset manufacturers make smart phones more accessible and user friendly
  6. Merchants becoming affiliates in affinity deals to drive additional revenue streams and add value to their users
  7. Budgets and traffic driven from offline to online in the continued search for trackable ROI

Check back in with us at the end of March when we’ll be reviewing these predictions and how they’re panning out across our search, affiliate, campaign and tracking channels.  I’ll look to include examples of where these came true and any trends that we didn’t see in the crystal ball which are coming to the fore.

“I told you so” coming in about 7 weeks…

Harry Hurst

Account Director

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The Google/Pepsi switcheroo

Monday, February 8th, 2010

Here’s a quick thought for a Monday.  SuperBowl XLIV (44 to you and me) was played last night to an estimated audience of 66%+ of the US population and tens of millions around the world.  It was a classic.  The first time since 1993 that the top-ranked teams from the 2 divisions met in the showcase event.  Eventually, the fairytale story for the New Orleans Saints came true and they walked away with the Vince Lombardi trophy.

What has this to do with TradeDoubler and online marketing?

Some of the most expensive ad slots on TV are during the SuperBowl.  It has been a staple for the big media spenders over the past 4 decades.  This year had a few anomalies though…a role reversal for Pepsi and Google.

Pepsi – usually a sure bet to have a big segment, on the night, made a well publicised decision to pull out and spend those big advertising dollars in online advertising.  Google on the other hand, made a rare investment in TV advertising.  But it didn’t start out that way according to Eric Schmidt, who said on a recent blog post; “We didn’t set out to do a Super Bowl ad, or even a TV ad for search. Our goal was simply to create a series of short online videos about our products and our users, and how they interact. But we liked this video so much, and it’s had such a positive reaction on YouTube, that we decided to share it with a wider audience.”

While the ad itself is slick and engaging in a typically simple Google way, the amount of press the decision to run the ad has received has been a welcome uplift to the value for the Mountain View search company.  Is this the start of a new trend?  Run an ad on YouTube for a while and if it gets enough traction, it’s then released in the more expensive medium.  At the IAB social media session last week, the panel discussed the need to invest in TV and other media in order to generate a YouTube viral sensation (Cadbury gorilla etc).  Surely this is the other side of the coin. We shall see…

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Win £45 Gift Voucher with UK2.Net

Friday, February 5th, 2010

Fancy the chance to win a £45 gift voucher for www.tellallmyfriends.com/? All you have to do is enter the very quick and easy to complete UK2.Net survey www.azam.net/uk2/!

One lucky winner will be chosen at random on 1st March 2010.

Whether it’s web hosting, ecommerce or a domain name UK2’s have some of the hottest deals around:

• www.uk2.net/dedicated-servers/
• www.uk2.net/web-hosting/search-engine-submission/ – Get both the Search Engine Submission tool (usually £39.95) and Business Directory entry (usually £12.50) for an amazing £39.95!
• www.uk2.net/domain-names/ – Get a .com and .co.uk together and save 12% on the total price!

For more inforamtion please contact: Sinead Hernen sinead [at] azam.net 07984 771907

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