Merry Christmas,

As usual it still feels slightly too early to be merry… at TradeDoubler we’ve taken the stance that in order for us all to enjoy a few days rest over Christmas we need to maximise traffic, attraction and most importantly sales over this crucial period.  And let’s be honest, for us in the frontline of Christmas sales this can also be perceived as a slightly stressful period as it might be the last chance to hit yearly sales targets.

So the team and I have worked hard to prepare Christmas 2009 and it’s safe to say that, with TD coordinating your Christmas campaign, we will all soon be merry. HO HO HO!

In preparation I recommend you work with us to consider the following:

Promotions

Fact: Traffic to Voucher code, Loyalty and Promotion sites increase over the Christmas period and in order for your brand to gain attraction and sales we need to negotiate placements and commercials. Have a clear idea about what you can offer key publishers early.

Delivery

How will a potential postal strike affect you both in terms of consumer perception and actual delivery? Correctly massaging your confidence in delivery might make the difference for your conversions online. You might want to think about free delivery as many merchants have chosen not to charge consumers.

Strategic Search

Talk to us if you are keen to support your Search campaign over Christmas. We know that PPC costs tend to rise and the space can be crowded with competitors. We are happy to introduce you to our trusted Strategic Search Partners for a Christmas campaign.

Peak at the peak

Every year the best and the brightest debate – what will be the best day for Christmas sales? Last year apparently the 8^th of Dec was considered the peak. In my opinion too many factors are involved: economic climate, postal strike, weather, who wins the X-factor final, etc., in order to accurately predict THE day. The TradeDoubler approach is simple(s) – you need to OWN the last two weeks of November and all of December. Rest assured we are working on it.

Post Christmas

Plan for Boxing Day early – the last two years we have seen traffic spikes on Boxing Day. People are bored of being at home? Or hunting for promotions? Or online gaming and Boxing day punting? You need to be present.

Let us work together to achieve a profitable Christmas period. I don’t know about you but I’m very excited even though I’m trying  to forget that I’m not in my native Sweden covered in snow…

God Jul

Aurore

Agency Service Director