Dear Affiliates,
We are pleased to present you with the TradeDoubler 2010 Rebate Catcher & Toolbar Code of Conduct.
For those of you that are not familiar with the model, a Rebate Catcher is an opt-in software application that can be distributed by a loyalty/cashback site in order to notify the user that cashback/points can be claimed via their site (so this will not be relevant for all of you!).
If you are using Rebate Catchers & Toolbars then you must comply with this code of conduct if promoting a TradeDoubler merchant.
This Code of Conduct is designed to give greater clarity to our clients and concerned parties regarding the use of Rebate Catchers and Toolbars within the TradeDoubler network. This code of conduct has been agreed and devised with the Internet Advertising Bureau (IAB).
Our intention is to provide a fair environment for all publishers to be correctly remunerated which is why we have created a code of conduct for rebate catchers & toolbars making it a fair playing field for all publishers.
Code of Conduct
The Rebate Catcher or Toolbar distributed by the publisher and installed by the user must meet the following terms and conditions:
• Distributed through intended download from the providers website and be attached to an account on the providers website.
• The rebate catcher is clearly labelled and end user consent is required at all times during the installation process. Double opt-in is required.
• Carry a clear unsubscribe option and make it as easy as possible for customers to remove the application from their machine. This must be through standard Windows/Mac add/remove functionality and naming convention must remain the same throughout. There should be no unnecessary attempts to talk the user out of the uninstall process through use of confusing language.
• Obtains user consent before software updates.
• Not allow any form of automatic redirection which affects the user journey. The user must interact by way of a click before any redirection takes place or a click cookie is dropped.
• All traffic must be distributed through a separate TradeDoubler site ID to allow clear distinction between traffic generated via the application and traffic via traditional web based activity. In order to achieve this, the publisher must register a new site:
o The publisher must clearly label and describe that this new site ID will represent the Rebate Catcher. The publisher cannot bundle the rebate catcher in the same TradeDoubler site ID as traditional activity.
Please follow this example:
• Site name: [Rebate Catcher] Your Site Name
• Site URL: http://www.yoursitename.com/rebate_catcher
• Description: This site will use a rebate catcher to ensure all users track their sales. (Please list other benefits as you see fit).
o The publisher must create a landing page on his/her site describing their use of a rebate catcher so the advertiser can make an informed decision.
o Advertiser consent is required. This will be achieved by separating the rebate catcher and traditional web based activity via the TradeDoubler site ID’s as explained above. The emphasis will be on the publisher to secure opt-in from individual merchants prior to launching the Rebate Catcher. This can be achieved by being accepted on this new site ID.
Definition
A Rebate Catcher is an opt-in software application distributed by loyalty / cashback sites. The rebate catcher attempts to notify the user that a sale can be claimed via the loyalty / cashback site.
This Code of Conduct covers the TradeDoubler’s Affiliate and Campaign products, and is in addition to the existing TradeDoubler publisher agreement.
This Code of Conduct is dated December 1st 2009. TradeDoubler reserves the right to update the terms of Rebate Catcher Code of Conduct at any time. Should the Code of Conduct be updated, TradeDoubler will post a message on the TradeDoubler publisher interface 14 days prior in order to inform clients and otherwise interested parties.
If you have any questions on this policy then please contact me.
Kindest Regards
Sanjit Atwal
UK Head of Publisher Services & Development
TradeDoubler
Sanjit.Atwal@TradeDoubler.com